With the right tools and international marketing strategy, businesses are expanding globally to meet new demands. This workshop introduces Google's Market Finder, a free tool that can help you identify new international business opportunities and plan for success. In this workshop, we’ll:

• Discuss the benefits of exporting

• Introduce Google Market Finder

• Show you how to use the tool to explore other markets

Learn about Google tools that can help you work and stay productive no matter where you are. Plus, get tips on more free online resources to help you gain new digital skills. In this session we’ll show you how to:

• Schedule and host effective virtual meetings

• Collaborate on documents with others in real time

• Access your files from anywhere

• Keep customers informed

• Conduct virtual meetings

• Access important files from anywhere

Discover Google tools that can help business owners work and manage their business during this time of uncertainty. Plus, get insights on more online and timely resources for small businesses. In this workshop we’ll discuss how to:

• Update critical business information online

• Keep customers informed

• Conduct virtual meetings

• Access important files from anywhere

Discover how to create a collaborative environment where everyone is responsible for design. You will go through design challenges and sprints that can be incorporated into any workplace or startup, to unlock creativity and innovative thinking. In this session we’ll introduce:

• The principles of the design thinking process

• Applying the design thinking process to solve problems

• The basics of prototyping your ideas

Learn how to sell your products online. We'll walk through listing your products for free with Google My Business and Merchant Center. And we'll show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store. In this workshop, we’ll:

• Discuss the Products tab in Google My Business

• Introduce Google Merchant Center and the basics of creating a free account and a product feed

• Show you how to set up an E-Commerce website using Shopify

Learn how to use YouTube and the power of video to promote your business or brand. In this workshop we’ll cover:

• Creating and organizing a YouTube channel

• Adding videos and streaming with YouTube Live

• Video ad formats

In this presentation, learners will discover how to create a search-friendly website that drives user
action and supports their goals. Whether launching a new website or sprucing up an old one, this
workshop will help.

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions. In this session we’ll cover:

• An introduction to Google Analytics

• Creating and understanding reports

• Making goals

• Using Analytics with other Google tools

In this workshop you will learn how to reach more customers and grow your business with Google Ads. In this session we’ll talk about:

• How to create an account and set up an ad campaign

• How to write great ads, refine keywords, and include ad extensions

• How to measure success

• Improving your website’s visibility in Google’s organic search results, on all devices

• Creating a free Google My Business listing

• Advertising your business on Google